Designed by SunHouse Creative | Country: United Kingdom
“This is the only water in the UK served in a ‘environmentally conscious’ carton rather than glass or PET. Rather than try and compensate for this with lots of intrinsic visual water cues the demonstrative graphic style represents a break from category norms and has been crafted to tell the story with a unique, optimistic and premium feel, as well as conveying strong environmental cues.”
This packaging for Aquapax is more vectorised than many of the designs I have looked at, but I really like the colour that it used on it - it has a clear link to the product (water) and it very sophisticated. Another thing I really like about it is, is the format - the fact that its not a plastic/glass bottle but it still holds water perfectly well. It would be nice to see more drinks packaging like this.
Jones Soda Company
Superbig Creative
Superbig Creative has just completed this Limited Edition full wrap Soda bottle for Jones Soda Company:
"Having already bottled the exotic Fufu Berry and carbonated Thanksgiving dinner, Jones Soda’s resident mixologist set out to strike gold again with a refreshing summer flavor. Inspired by his summer days of yore, the mad mixer experimented with every Jones Soda flavor in typical “graveyard” fashion, combining a variety of flavors to create a truly original soda.
An accidental lab spill resulted in the perfect refreshing concoction, much like how the French discovered champagne. Proud of his masterpiece, the Jones mixologist is now challenging soda fans, soft drink connoisseurs and curious consumers alike to decipher which four classic Jones flavors, existing or retired, comprise this mystery mixture. Guesses on the new soda recipe can be entered below.
“Each Jones flavor, past and present, has developed its own cult following,” said Joth Ricci, president and CEO of Jones Soda. “Jones Jumble gives fans the chance to revisit the fascination with our expansive flavor lineup, including some lesser known flavors, and put their sophisticated soda palates to the test.”
Superbig Creative
Superbig Creative has just completed this Limited Edition full wrap Soda bottle for Jones Soda Company:
"Having already bottled the exotic Fufu Berry and carbonated Thanksgiving dinner, Jones Soda’s resident mixologist set out to strike gold again with a refreshing summer flavor. Inspired by his summer days of yore, the mad mixer experimented with every Jones Soda flavor in typical “graveyard” fashion, combining a variety of flavors to create a truly original soda.
An accidental lab spill resulted in the perfect refreshing concoction, much like how the French discovered champagne. Proud of his masterpiece, the Jones mixologist is now challenging soda fans, soft drink connoisseurs and curious consumers alike to decipher which four classic Jones flavors, existing or retired, comprise this mystery mixture. Guesses on the new soda recipe can be entered below.
“Each Jones flavor, past and present, has developed its own cult following,” said Joth Ricci, president and CEO of Jones Soda. “Jones Jumble gives fans the chance to revisit the fascination with our expansive flavor lineup, including some lesser known flavors, and put their sophisticated soda palates to the test.”
I haven't reference this Superbig Creative work before (possibly in my second year?) and I feel it is once again relevant. Although the style doesn't particularly reflect my design practice, I think it is a great example of how much can be 'going on' on a small bottle - its a lot more visually engaging that a sticker on the front or a wrap around label; it makes it something that people would be more likely to keep and re-use.
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