“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”
Admittedly, I don't really like these crisp packets as a whole but what I did like about it was the truly hand crafted/hands on feel to the type. I assumed it would have been done using photoshop effects or something, but seeing that it was done with potato stamps was really nice to see!
This ice cream packaging below is also done by Studio Kluif and I like this a lot more than crisp packets. I like how the colour reflects the flavour of the ice creams and the combination of photography with hand crafted type is something I would like to work with.
This ice cream packaging below is also done by Studio Kluif and I like this a lot more than crisp packets. I like how the colour reflects the flavour of the ice creams and the combination of photography with hand crafted type is something I would like to work with.
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