Designed by Fran Aldea | Country: Chile
“The objective is to make design a fundamental link among different disciplines to solve a problem observed in the informal sale of food. I propose the creation of grated bread from the surplus of production in the sale of bread on the highways of my country. These leftovers are currently thrown away. The project is also contributing to the inclusion of a lower income segment of society.
The idea of incorporating flavors to the bread responds to current market needs and to a diversification strategy. The flavors chosen were basil, garlic and merken (a Chilean spice).”
This packaging for Pan Rallado is stunning. The one colour prints and stock give a very 'natural' feel to it which is relevant in todays market as there is a strong need to show how enviromentally friendly you are - even if its not, they stock and not excessive use of ink makes it Look enviromentally friendly.
The style of illustration is also something that is popular at the moment and although I do like it, it may just be a 'fashionable' thing at the moment, and trends change. Regardless of this, I think it works really well.
The style of illustration is also something that is popular at the moment and although I do like it, it may just be a 'fashionable' thing at the moment, and trends change. Regardless of this, I think it works really well.
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