Sara Strand

Fish, Bird, Dog & Cat
Designed by Sara Strand | Country: Sweden | Font: Caecilia
“Fish, Bird, Dog & Cat is a line of animal food. You can easily see what you’re buying through the little windows of each of them.”



This animal food packaging is really quite simple - in terms of fact that it doesn't hold a lot of information on the front but it conveys all the information that it needs to - you can see the food thats inside the box, and it says and shows what animal it is for.
I really like how the ink sits on the matte (looks uncoated) stock - it isn't a really saturated image, and I think this gives it a higher quality feel.

My favourite part about it is the little window that shows the food - not just that you can see what food is in inside it, but the placement of it i.e. on the Dog one - the window is in the dog bowl, so instead of drawing food in the bowl - its actually the real food in the bowl.


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