“Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle’s ‘un-chain’ philosophy.”
I love this packaging for the U.S restaurant. Its very fun and visually enaging - for example, if you got given some food in one of those paper bag, in my opinion, you would be much more likely to read all of that rather than something that was typed out on a computer and very structured and I would say this is definately down to the hand crafted nature of the type and the fun, unstructured layout.
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