29 Agency

Project 7
Designed by 29 Agency | Country: United States
“Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7? What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving. So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7. So then the vision started playing itself out and I needed something to help get this initiative out there. So having a consumer goods background and a heart to see real change come about this company was created. I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”
Enter Project 7, a consumer goods company passionate about social change and dedicated to addressing the seven most critical areas of need in the world today, as determined by Project 7—Build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet. No matter people’s political affiliations or background, these seven issues strike a chord in the very fiber of mankind”

Ethical design is admittedly not something I specifically look for, but I was really drawn to these 2 packaging designs by 29 Agency. The limited colour palette, hand crafted type and textures on the packaging are what primarily drew me to the packaging but, especially in terms of the chewing gum packaging, is the concept behind it - turning around the 7 deadly sins i.e. gluttony -> feed starving people.