Pearl Fisher

Pearl Fisher's most noticeable packaging design is probably that of This Water - which as the lovelypackage.com write up notes, still has shelf appeal. The small illustrations are a nice change from a simple illustration of the fruit that goes into the drink, but it still differentiates the flavours and the colours in the illustrations convey those.

This Water
Designed by Pearlfisher | Country: United Kingdom
Having seen This Water in stores in the UK, we can attest to its shelf appeal. Copy-driven labeling with simple illustrations clearly differentiate the brand from competitors’ products.

Jovial
Designed by Pearlfisher | Country: United Kingdom
“Discussing the design of the new packaging for Jovial Cookies, Pearlfisher Creative Director Mark Christou says, “We’ve translated the look and feel of the pasta range for this new category and, in a sector dominated by brown and natural tones, the predominantly white packaging really stands out as an innovative brand equity. We’ve leveraged the illustration style to hero the natural ingredients and combined this with a playful photography style that takes the consumer back to the ‘jovial’ spirit of the brand.”
Jovial founding President, Carla Bartolucci says, “The response at retail to the packaging design has been overwhelmingly positive. The cookie design is not only eye-catching, light hearted and fun but it joyfully conveys the natural beauty of our organic ingredients”.”