Jeksel
"Healthy Hot Chocolate on your mind. Experimental identity project for Hot Chocolate Cafe. Without any big focus on the name or typeface, the illustration becomes a dominant part of the identity and are the most reconizable element."
Although I don't like the colours used on the above project - its understandable why they've used those colours being that its for hot chocolate. I really like the playful type - it isn't the easiest thing to read but I think this makes you engage, especially with the cup because you don't know where to start etc. so it will make you interact with it more.
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