Gummo

John Altman Cookies
Gummo
"We were hanging out on Baker Beach in San Francisco when we bumped into John Altman giving away free cookies. We were entranced.
It might have been the weather, it might have been the vibes, it might have been the intense combination of sour cherry and rich chocolate, but they were the best damn cookies we’d ever tasted. When we told John this, he said only one thing: “Spread the love. Like, make people happy, man. Take the recipe, bake the cookies, spread the love.”"
"So that's exactly what we did. Our cookies come in 3 flavors: Sour Cherry & Chocolate, Green Apple & Almond, Grapefruit & Butterscotch. They are 100% natural, Fair Trade and delicious. Well, that's what people tell us. One guy we know loved them so much he called his children Grapefruit and Butterscotch. Now that's what we call spreading the love."

Another example of some lovely cookie packaging! I like how the colour reflects/communicates the flavour and the combination of photography with illustration, shows you whats in the packaging but also makes it look more fun! In addition to the packaging (which makes me want some of these cookies!) the point of sale boxes also continue the hand crafted illustration and type.

About the packaging:
"The outside of the packaging is made of uncoated paper, creating a fresh look that harks back to the bags that John himself used to use back in San Francisco. The bags are sent to retailers in a ready for display box that's fully recyclable."

In addition to the actual design I really like the fact that its an uncoated substrate to reflect the roots of the brand when they just used to give them away in paper bags.