Identity brief - Terminated.

As the end of the module approaches, it is clear that the Identity London brief never resulted in anything.

Initially I had a lot of ideas and I still do, but unfortunately the other briefs that I had already been producing work for ended up taking a lot longer than I expected.

I really do regret not doing this brief because I believe the ideas I had could have developed into a successful brief but it is maybe that I could do in my own time.

I believe the main problem here is down to poor time management.

I could have probably rushed some work for it towards the end but it wouldn't have been to an acceptable standard or equal standard as my other work.

I chose to focus on quality rather than quantity in this instance.

Ted Baker brief rethink (Now Identity London)

I knew the deadline for YCN was approaching (25th March I believe) but I had been concentrating on other briefs as I wasn't really enthusiastic about the Ted Baker brief.

I started doing a little research for it, looking into possible design directions and existing material for the brand and the more I looked at...the more I realised I don't think there is any point in producing work to submit to the competition when I don't feel that my design practice suits the brand.

So! For that reason, I have changed the brief. I still wanted a promotional brief, focusing on watches but I wanted to try and include packaging and relate it to a brand more suited to my design practice. For this reason I have chosen to work with the brand Identity London. There is very limited material about the brand (actually, I can't find any on the internet) but their watches are sold in argos and other online retailers. The reason I have to chosen this brand is because I like some of their coloured watches as they are kind of like a cheap version of the expensive, very well known brand Toy.

There is very little promotional material for the range of watches and the existing packaging is very simple so it gives me the chance to work with packaging aswell.