“Menos es Más”(less is more in Spanish) is a drink that stands for what it is. No bs here (pardon our French). It doesn’t make you taller, or thinner, or more attractive, it’s just a drink! But it is a little easier on your wallet and the environment, and don’t we all want more of that?
Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink.
The simplicity of these was the first thing that drew me to them and then the adorable little illustrations just made it even better. I also really like the textures that have been used so that the block colours aren't too 'in your face'. The instructional illustrations on the back are very basic but communicate exactly what needs to be done, which is also great.
'Menos es mas' - a new motto?
'Menos es mas' - a new motto?
How many brand consultants did you look at before choosing them?
ReplyDelete