Design stratery workshop

Existing position statement:

'Driven by type as image, illustration and design for print with the intention to engage and entertain.'

Revised position statement (as of 12/01/11):

'Driven by hand crafted type and image with an interest in packaging and print'

Themes / Subjects:
- Music/Subcultures.
- Ethics/Charities.
- Distribution - Print and digital.
- Tangible.
- Celebrities.
- Urban and rural photography.
- New York.
- Stationary.
- Humour.

Design disciplines:
- Drawing skills.
- Photography.
- Design for print (technically)
- Type design.
- Packaging design.
- Illustration.
- Hand crafting.

(Examples of possible) Design context titles:

'A..........investigation of.............with a focus on...............'

- An illustrative investigation of New York with a focus on design for print.
- A typographic investigation of music/subcultures with a focus on packaging.
- A photographic investigation of New York with a focus on drawing.
- An illustrative investigation of music/subcultures with a focus on packaging.
- A illustration investigation of celebrities with a focus on tangibility.
- A photographic investigation of landscapes with a focus on ethics.
- An illustrative investigation of stationary with a focus on hand crafting.
- An illustration investigation of type with a focus on New York.
- A hand crafted investigation of New York with a focus on photography.
- A hand crafted investigation of New York with a focus on illustration.
- A hand crafted typographic investigation of music with a focus on packaging.

At the moment, I feel the problem with them being used as a title for my design context brief is that they are too specific i.e. 'investigation of New York', as not every brief is going to be about new york. We shall see!

During the workshop we were required to choose one of these possible titles and develop examples of chapters that could go into the publication and subheadings.

I chose to look at:
'A hand crafted typographic investigation of music with a focus on packaging.'

Chapters:
- Hand crafted type.
- History of type.
- Hand crafted type.
- Specialist designers/illustrators.
- Colour.
- Composition.
- Legibility.
- Dialect.

- Music.
- Genres.
- Subcultures.
- Style.
- Artists.
- Distribution.
- Packaging.
- Music graphics.
- Promotion.

- Packaging.
- Scale.
- Format.
- Stock.
- Print processess.
- Crafting.