I'm fully aware that this design has become somewhat 'overused' recently (as the examples of variations show i.e. keep calm and rock on, and the fact you can buy a t-shirt in Primark with something like 'Stay calm and carry on' on the front), but I think the common layout works well as a starting point.
I don't intend to work with this type etc. but it will be an underlying inspiration in the idea generation process.
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